In proud support of the Australian seafood industry initiative, Mures Fishing, Mures Lower Deck and Mures Kingston have become the first Tasmanian businesses to be accredited with full compliance to the recently released Australian Fish Names Standard AS SSA 5300 and Country of Origin labelling laws for seafood.
Mures, who are actively involved in all aspects of the Tasmanian seafood trade from running fishing boats to processing, wholesaling, retailing and restauranting, believe that the new standardisation scheme will benefit everyone from producers to consumers.
Will Mure, Managing Director of Mures Fishing, said that the new standard will instil confidence in consumers with regard to the authenticity of the seafood they are buying.
“People can travel Australia-wide and be assured that the seafood they see and ask for is what they are actually purchasing”.
“Species substitution will become harder and harder to get away with. This is an absolute necessity in an industry already plagued by the confusion of multiple species names”.
“Not only can consumers be confident in the species labelling but also in the country of origin labelling as well”.
Mures fishmongers and wholesaling will all display the Australian Fish Names logo from today onward so that customers can begin to experience and appreciate the benefits that this breakthrough will provide.
Details of the standard are available from the Seafood Services Australia website.